CES 2025: NBA All

There are a slew of AR glasses, VR headsets, and other high tech eyewear at CES 2025. Almost every device has some sort of AI implementation or camera embedded into the glasses, which provides the users with an array of capabilities – probably more than they would ever intend to use on a regular basis.

But, the keyword here is "almost." And that's because of Chamelo Eyewear, a smart glasses company that's focusing on practicality.

SEE ALSO: CES 2025 highlights: What we've seen so far

Chamelo brought a number of its latest products to CES, but all of the company's smart glasses focus on one main feature: Changing the tint on your sunglasses.

Also at CES was Chamelo's Chief Brand Officer, former New York Knicks player and two-time NBA All-Star Stephon Marbury. Unlike some other celebrity endorsements or collaborations, you can tell Marbury really uses Chamelo glasses. As you can see in our video interview above, Marbury broke down how Chamelo smart glasses work and their use cases with the passion and knowledge of a startup founder.

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Chamelo offers your standard sunglasses, smart glasses for athletes, and its latest prescription lenses product Aura Rx. There's no camera screen, no audio recording, no fancy AI capabilities. The smart glasses can simply adjust the level of tint and the color of your smart glass lenses with the push of a button. Anyone who regularly wears glasses will actually use these tint features for everyday practical use.

The company also has an audio version of its product called the Music Shield, which simply adds an audio speaker to Chamelo's tint-changing glasses. Only the individual wearing the glasses can hear the music being pumped out of the handles.

This feature appeared to work well when Mashable tried it out on CES' showroom floor. Though Chamelo's glasses were playing music, I couldn't hear it until I placed the device on my head. Similarly, I couldn't hear the music playing on the pair Marbury was wearing either. The showroom floor is admittedly a loud environment, so it may have been difficult to pick up any sound leakage, but if there was any it seemed minor.

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At an event where many companies try to outdo others with complex, never-before-seen features, it's good to see companies like Chamelo focus on the practical use-cases for their products.

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